Interview No. 2: Rebecca Grenell, founder of LACAUSA


Continuing the Breakfast Club questionnaire series with another great friend: Rebecca Grenell, the lovely leading lady of LACAUSA.  Befriending someone who grew up in Malibu is a great asset to a transplant like me, and she seemingly knows all the best surf spots and hideaways.  

She comes from California cool royalty, considering her parents founded Joshua Tree, a clothing line that practically started the bell bottom jumper trend of the '60s.  Part of her childhood was spent at Shangri La, a Malibu home and adjoining recording studio that her family owned in the '70s and '80s, where an incredible roster of artists have recorded albums including Bob Dylan, Van Morrison, Ringo Starr, etc.

Rebecca now lives in Venice and runs clothing and lifestyle brand LACAUSA, which means "the cause" in Spanish because of the company's social mission to manufacture its line under ethical conditions, primarily at its factory in Downtown LA.  The minimalist yet bohemian basics can be found at its flagship store in Silverlake at Sunset Junction, or at over 300 stockists including Madison, Poketo, American Rag, Elyse Walker, and others.

Here are her responses:

Rebecca Grenell1. How many hours of sleep is ideal for you?  When do you typically wake up?
I love 8 hours of sleep. I typically wake up when my neighbors start playing fetch with their dog next door at about 7 or 7:30

2. What's the first thing you do, right after waking up?
I drink a tall glass of water and check emails from the East Coast showroom while half awake. Then lately I’ve created a little routine in the living room. I roll out my yoga mat with my sheepskin on top. I’ll do simple mindful meditation for about 10 minutes. (I’m slowly increasing this, I started at less than 5 minutes.) Then I do 50 or so reps of an ab exercise and 50 squats. It’s about all I can squeeze in, but it seems to do the trick. 

3. Do you have a memory of waking up to watch the sun rise?  Where were you? 
This is something I do a lot on vacations. It’s usually a combination of jet lag and trouble sleeping in a new place. On the morning of New Years Day 2015, my boyfriend and I watched the sun rise over the desert from a hilltop in Palm Springs. Since then I recall a few restless sunrises in Maui and Mexico. 

4. Any traditions you remember from growing up, focused around the morning or breakfast?
Sunday morning crepes with my whole family! My absolute favorite. A great spontaneous tradition. 

5. Do you have a morning ritual?  If so, please explain.
I love my new meditation and quickie workout routine. I hope it becomes a ritual. 

6. What is your favorite breakfast meal?  {Please share recipe, if possible!
Crepes! For every egg, 2 heaping tablespoons of flour, 1 tablespoon oil, a little bit of sugar, and 1/2 cup of milk. (I recommend about one egg per person.) My favorite crepe is with butter, bacon and powdered sugar. Trust me it’s amazing. The alternatives on the table are strawberries, sour cream and brown sugar. We always butter our crepes first. 

7. If you could have a conversation with anyone over breakfast, who would it be? What would you ask them?
I think right now it would be Barack and Michelle Obama. They’re just so cool. I imagine we would all get along just fine over crepes. I’d ask them about everything I could think of! 

8. If you could be transported anywhere in the world tomorrow morning, where would you most love to wake up?

In my childhood home on the beach in Malibu. Waking up to the sound of waves and the smell of crepes is the best feeling in the world. 

9. What's your morning soundtrack? 

There is no rhyme or reason here. I can go Kanye, I can go Cat Stevens… I usually just land on KCRW.